A Definition of White-Label Reporting

In business, white-labeling is when a product or service is rebranded and sold by another company. White-label reporting is when an outside company is hired to generate reports, but with the client’s branding. This can be beneficial for companies who don’t have the in-house resources to create reports or want to outsource the work. Keep reading to learn more about white-label reporting.

What is white-label reporting?



The definition of white-label reporting is a type of business intelligence (BI) where the provider offers customized reporting and analysis services to its clients. Still, the underlying technology and infrastructure are hidden behind the company’s brand. The service is typically resold to third-party customers, who may not be aware they are using a white-label product. White-label BI has become increasingly popular as businesses seek to outsource their data analytics and reporting needs.

White-label reporting can be a cost-effective way for companies to get up and running quickly with custom reports and dashboards without investing in developing their business intelligence infrastructure. White-label providers also have the expertise and experience to handle complex data sets and deliver actionable insights.

What are the components of a typical white-label report?



A white-label report is a document branded with the logo and design of the company that ordered it but is created by another company. Several components typically make up a white-label report. The first is the cover page, which includes branding from the ordering company and the service provider. The report usually consists of data and graphs compiled by the service provider, though it may be customized to include information from the ordering company’s data sets.

The executive summary section summarizes the main findings of the report. It is designed to give the reader a quick overview of the critical points. The customer analysis section includes data about the company’s customers, including demographics and buying habits. The competitor analysis section includes data about the company’s competitors, including their strengths and weaknesses. The marketing strategy contains a plan for improving the company’s marketing efforts. The final element of a white-label report is usually a disclaimer on behalf of the service provider, stating that they are not responsible for any errors or omissions in the document.

What industries use white-label reporting?

Some industries commonly use white-label reporting include marketing, healthcare, and banks. In the marketing industry, white-label reporting can be used to create custom reports for clients. This can help marketing agencies provide more detailed and customized reports to their clients, which can help them better understand their marketing performance. In the healthcare industry, white-label reports provide healthcare administrators with a summary of patient data.

Several different technologies can be used to support white-label reporting, including electronic health records (EHRs), health information exchanges (HIEs), and patient portals. EHRs are software applications that are used to store and manage patient data. HIEs are networks that are used to exchange patient data between healthcare organizations. HIEs can be used to collect data from various sources, including patient surveys, clinical data, and administrative data. Patient portals are web-based applications that allow patients to access their health information online.

A bank’s primary concern is its financial position. A bank needs to have an accurate view of its financial position to make sound business decisions. Banks use white-label reports to help them obtain this detailed view. In the context of banks, white-label reports are usually produced by accounting firms or other financial services companies.


White-label reporting is essential because it allows businesses to track their progress and success on a consolidated platform. This reporting can provide an overview of all marketing channels and their impact on overall business goals.

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